Founded April 9, 2018
The Ate Behind the Brand
Ate Girl - Home Services was started by Kris Mercado, a Filipino millennial who knew the pain of looking for reliable, trustworthy home help in Metro Manila all too well. Finding someone you could trust with your home — someone who'd show up, do the work properly, and not make you feel like you were asking too much — was harder than it should have been.
So Kris built the solution herself. On April 9, 2018, Ate Girl was born in Quezon City — named after a uniquely Filipino figure: the Ate (pronounced Ah-teh). In Filipino culture, "Ate" means "older sister," and the Ate of the household is the one you rely on: dependable, no-drama, gets-it-done. That spirit became the brand's foundation.
The tagline "Ang Ate na Walang Arte!" — loosely translated as "The sister with no attitude, no pretense" — was Kris's direct promise to clients: straight-shooting, genuine service. No airs, no excuses. Just hard, wholehearted work.
